Adding fragrance to your store can enhance the shopper’s experiece and connect to them on a deeper level. In tándem with other marketing elements, scent can take your retail brand to new heights.
Studies have shown up to a 40% improvement in mood when exposed to a pleasant scent. People are naturally inclined to spend more time in spaces when they feel comfortable which is why scenting environments has been to shown to cause customers to linger longer, browse more intently, spend more money, and most importantly, return.
Increase Shopper Dwell Time
“People stay to examine products longer in stores with pleasing scented environments, increasing the likelihood of impulse purchases.”